Of Sport, By Sport, For Sport — the inaugural edition arrives in Singapore

TEAMS is the world's proven marketplace for the sports-events industry - three decades running in North America, expanding into Europe in 2022, and now launching for the first time across Asia Pacific. Attend as an event organiser and connect with high-quality destinations, hotels and service providers who want to do business with organisations like yours.

 

Why should you attend?

TEAMS Asia Pacific brings together the organisations shaping the future of sports tourism across the region — international federations, professional and semi-professional leagues, mass-participation and youth sports organisers, and the fast-growing esports space — for education, business and networking, built specifically for Asia Pacific.

As a hosted buyer, you're matched with suppliers, venues and destinations through pre-scheduled, one-to-one appointments, alongside curated education and networking that runs from Day 1's Opening Ceremony to the Networking Cocktail.

How it works

Business Development
A focused marketplace of pre-arranged, 15-minute appointments with the destinations, hotels, venues and service providers who want to work with you — up to 24 across the two days. You'll receive the attendee list in advance so you can plan your schedule before you arrive.
Education
Content curated by the editors of SportsTravel, covering the trends and challenges shaping sports-event tourism across Asia Pacific, delivered through four interactive sessions across the two days rather than one-way presentations.
Networking
Real relationships, built through the Opening Ceremony, daily Networking Lunches, a Networking Break, and the TEAMS Networking Cocktail — designed for genuine connection, not just business cards.

Unmatched benefits for event organisers

  • Up to 24 pre-arranged 1-to-1 meetings with destinations, hotels, venues and service providers ready to host your events
  • Four curated educational sessions from industry leaders, with data-driven trends and best practice in event sourcing across Asia Pacific
  • Networking built in from day one — an Opening Ceremony, daily lunches and the TEAMS Networking Cocktail
  • Free time each afternoon to explore The Meetings Show Asia Pacific and Business Travel Show Asia Pacific running alongside TEAMS at Marina Bay Sands
  • The chance to help shape the very first edition of TEAMS in the region

Who should attend?

TEAMS Asia Pacific is for event organisers and rights holders who plan traditional sports events, esports events, or sports-related meetings across Asia Pacific — or anyone looking to do business in the region — with un-booked events on the horizon in the next 36 months.

This isn't limited to destination sourcing. It spans international federations, professional and semi-professional leagues, mass-participation and youth sports organisers, and esports. Based locally in Singapore? You can also join for a single day, closer to home.

Programme overview - here's an idea of what you can expect next year:

  • Day 1 (Wednesday 21 April): Opening Ceremony, educational sessions, pre-scheduled business meetings, networking lunch, and the TEAMS Networking Cocktail to close the day
     

  • Day 2 (Thursday 22 April): Educational sessions, pre-scheduled business meetings, and a networking lunch

Across the two days, hosted buyers get up to 24 pre-scheduled, 15-minute appointments with the destinations, hotels, venues and suppliers who want to meet you — plus free time each afternoon to explore The Meetings Show Asia Pacific, running alongside TEAMS at Marina Bay Sands.

Why Singapore, Why TEAMS

This is a focused, high-value exchange where sports business gets done — backed by the reputation and reach of Northstar Meetings Group, the global leader in events and media built exclusively for the meetings, sports and travel industries.

Singapore is one of the world's leading hubs for business events and a growing home for major sport — recent additions like the Elite Pickleball International Championship and the WTA500 Singapore Tennis Open reflect a city investing seriously in sports tourism. Held at Marina Bay Sands and co-located with Northstar's wider Asia Pacific portfolio, TEAMS Asia Pacific gives you access to a bigger events ecosystem in a single trip.

"Singapore's sports tourism momentum — including new-to-market events landing in the city — makes it a natural home for the inaugural TEAMS Asia Pacific, connecting organisers, suppliers and industry partners from across the region."
Ong Huey Hong
Assistant Chief Executive of the Industry Development Group |  Singapore Tourism Board

Flexible attendance options

  • 2-day hosted programme (Wednesday–Thursday): For event organisers travelling from across Asia Pacific and beyond. Up to 24 pre-scheduled business meetings across the two days, full access to education and networking, with travel and accommodation covered.
     

  • 1-day option (local Singapore-based organisers only): For Singapore-based event organisers who can attend without travel support. Around 12 pre-scheduled appointments for that day, plus that day's education sessions, meetings and networking. Travel and accommodation are not provided for this option.

A complete hosted experience

Here's what qualifying event organisers on the 2-day hosted programme can expect:

  • Flights: Reimbursed at the lowest available economy fare for your approved itinerary, up to the maximum limit. Any upgrades, preferred seating, or higher fare classes are at your own expense.
  • Accommodation: Up to 3 nights covered at one of our hotel partners, between Tuesday 20 April and Friday 23 April 2027.
  • Airport transfers: Provided on your arrival and departure dates, between Tuesday 20 April and Friday 23 April 2027.
  • Ticket to the TEAMS Networking Cocktail
  • Networking Lunch and refreshments across both conference days
  • Access to The Meetings Show Asia Pacific during free-time blocks, co-located at Marina Bay Sands

Here's what our previous attendees from other TEAMS events have to say

"It was an incredibly well-run event, and it’s genuinely changed my perspective on what’s possible at conferences. The wider organising team truly raised the bar — from the structure of the programme to the quality of attendees and conversations. The team was also a brilliant liaison throughout: responsive, attentive, and warm — it was a real pleasure working with TEAMS Europe."
Alejandro Perez-Llabata
IUDRO
"I had a great time and I've come across some interesting opportunities that I wouldn't have anticipated or discovered without the matchmaking - so thank you very much to TEAMS Europe! I'm keen to join again next year."
Kelvin Lockwood
Flamingo Cricket Club
"I thoroughly enjoyed the TEAMS Europe conference, I made many beneficial connections and found the conference to be well organised and am looking forward to next year."
Simone Hawkins
Air Race X

The calibre of organisations you'll meet

Here's the calibre of organisation that attends TEAMS events across the globe, and who you can expect to meet in Singapore:

DESTINATIONS/ CONVENTION BUREAUS/ SPORTS COMMISSIONS HOTELS & HOSPITALITY GROUPS VENUES & OTHER SUPPLIERS
  • Abu Dhabi Department of Culture & Tourism
  • Atlantic City Sports Commission
  • Atout France
  • Dallas Sports Commission
  • Destination DC
  • Destination Toronto
  • Discover Puerto Rico
  • Greater Miami CVB
  • Las Vegas Convention and Visitors Authority
  • Lyon Convention Bureau (OnlyLyon)
  • Marketing Manchester
  • Spanish Tourist Office
  • Sports Salt Lake
  • Visit Cyprus
  • Visit Norway
  • Visit Portugal
  • Accor
  • BWH Hotels
  • Hilton Hotels & Resorts
  • Hyatt Hotels Corporation
  • IHG Hotels & Resorts
  • Marriott Hotels International
  • MGM Resorts International
  • Radisson Hotels
  • Sonesta International
  • Wyndham Hotels & Resorts
  • AISTS
  • ATPI
  • HBC Event Services
  • Legends Global / ASM Global
  • Oak View Group
  • On Location
  • One World Rental
  • Travel Places

 

  • AFL Europe
  • Premier Padel
  • Perfect Game
  • International Road Racing
  • International Professional Pool Association
  • International Kho Kho Federation
  • International Jump Rope Union
  • International Ice Hockey Federation
  • International Esports Federation
  • Formula E
  • FIFAe
  • Federation of International FootGolf
  • Esports Awards
  • ESL FACEIT Group
  • E1 Series
  • Corporate Games Worldwide
  • BLAST Esports
  • American Junior Golf Association
  • Professional Squash Association
  • World Snooker Tour
  • World Rugby
  • World Rowing
  • World Police & Fire Games
  • World Freestyle Football
  • World Football Summit
  • World Darts Federation
  • World Breaking Classic
  • World Athletics
  • Women's Major League Kickball
  • Volleyball World
  • USOPC (United States Olympic & Paralympic Committee)
  • UEFA
  • Tribu Expérientiel
  • The IRONMAN Group
  • Spartan Race
  • SailGP

 

REGISTER YOUR INTEREST
Whether you're an event organiser, rights holder, or supplier exploring opportunities to exhibit in future, this is your chance to be part of the very first TEAMS Asia Pacific — and help shape what becomes the premier gathering for the sports-events industry in the region.

Do you have any questions or need help understanding whether you qualify?

Reach out to us at teamsapac@northstartravelgroup.com, and a member of our team will be in touch shortly.

Space is limited for our inaugural edition. If you're looking for a host for your next sporting event, TEAMS Asia Pacific '27 is your chance to meet the right people, in the right place, at the right time — register your interest now.